Value-added services are becoming increasingly important to firms. Most
companies offer a wide variety of such services, but these services are usually treated as standard offerings which are increasingly being commoditized. The distributor must continue to innovate; this process can involve new services or improved versions of existing ones. Service innovation requires deep understanding of customer needs and perception of distributor value.
To be effective, the distributor must improve their value proposition to the
degree that the customer recognizes value and is willing to directly provide
compensation for service.
Click on the image to the right to access a brochure for this program.
- Gain competitive advantage.
- Improve Profitability
- Maximize Asset Efficiency
- Develop New Capabilities
Who Should Attend?
Laptop with Excel 2007 or later, key customer metrics you track at your firm, customer data from your firm, calculator