TEES Associate Research Engineer and Assistant Director for Professional Development
Specialties: Customer Stratification, Pricing Optimization, Inventory Management, Business Data Analytics, Warehouse Management and Lean Distribution
Pradip Krishnadevarajan is the co-founder and Assistant Director of the Global Supply Chain Laboratory. He has worked on numerous industry initiatives, generating millions of dollars in funding lab. Mr. Krishnadevarajan has more than 13 years of experience working with industry, conducting business workshops, analyzing data and project management. He has written six books on quantifying the value of distribution, profitability, and best practices. Mr. Krishnadevarajan is a co-author of 4 best-selling NAW Institute for Distribution Excellence books:
- Optimizing Distributor Profitability: Best Practices to a Stronger Bottom Line
- Customer Stratification: Best Practices for Boosting Profitability
- Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution
- Pricing Optimization: Striking the Right Balance for Margin Advantage
